PROBLEMS WE SOLVE

 

CAN WE HELP YOU? 
 

Clients often come to CodeBlack frustrated with traditional agencies. Sometimes fed up with outdated marketing paradigms, sometimes browbeaten into acceptance of the status quo, or stuck in a high-price, low-value relationship and too embarrassed to ask for something better.

 

Here are some of the common problems we solve. 

 

1. How do I map out the right marketing stack to serve our business over the next few years?

2. Should I be spending this much on Google Adwords and PPC every month?

3. How do I create a compelling content that converts?

4. How do I use Social Media to grow my business?

5. How do I know if I’m using the right CRM (the right way) for my company?

6. Our sales team isn't happy with the leads from our marketing division.

7. I've been hearing about marketing automation software, but there are so many to choose from. Which one is right for our company? Is it worth the investment?

8. How can I increase my site traffic?


1. How do I map out the right marketing stack to serve our business over the next few years?

Knowing where to go from here starts with a realistic assessment of your current capabilities and resources. Evaluated in the context of your 3-5 year business goals, we’ll help you identify the gaps that threaten meeting and exceeding your goals. We want to set you up for success without you spending a penny more than necessary. We’ll help you differentiate between the “must haves” and the “nice to haves” based on real-life experience with the same marketing technologies you are considering. We’ll help you establish the ultimate destination, chart the path to get there, and serve as your compass along the way.


2. Should I be spending this much on Google Adwords and PPC every month?

If you’ve ever wondered why paid media doesn’t seem to work as well as it once did, you’re not alone. Often businesses ask why PPC is so costly. They ask if it’s right for them, or even how they can lessen their dependence on expensive ads that seem less effective and more expensive. While there are no blanket answers to paid media, when done correctly--and when rooted in a solid understanding of a business’s full sales process--PPC can be an effective tool with a positive return on investment.


3. How do I create a compelling content that converts?

Content Marketing--the leveraging of valuable content to attract customers and increase brand loyalty--is vital to growing any business. A holistic approach that tunes into your most important customers and each step in their buyer’s journey can harmonize sales and marketing, energize lead conversion from marketing to sales, increase brand equity, and improve customer loyalty over time. Content marketing is the foundation of creating excellent customer experiences. Need help with the implementation? We’re here to guide you.


4. How do I use Social Media to engage with my consumers and grow my business?

While looking for social traction without context is missing the forest for the trees, increases to likes, followers, and shares can be a healthy result of marketing best practices.  Understanding consumer behavior is a necessary step to find and engage your ideal buyer. Their social habits are key to this process. “Where does my customer spend time? Where are they going for information?” These questions are as important online, as they are off.

A solid grasp leveraging content includes understanding where content ought to live. In the right context, social content can drive sales, boost site traffic, and yes, even increase followers when done the right way.


 5. How do I know if I’m using the right CRM (the right way) for my company?

Whether your goal is automation--or simply finding a tool your sales team will use--choosing the right CRM doesn’t need to be a miserable ordeal. As the person in the market for a sports car would be foolish to buy a sailboat, not every CRM is a good fit for every business. Personalizing the decision for your company filtered by the criteria of your business goals and true needs will help move the process along. Buy the vehicle you intend to use, and choose the CRM that works for you. Need help with the specifics? Our expert team can help you make the decision best fit for you.


6. Our sales team isn't happy with the leads from our marketing division.  

Smart sales and marketing teams become smarketing teams. In the relay race of the demand funnel, clean hand offs are essential. We help you evaluate realistic criteria for marketing qualified leads (MQLs), sales qualified leads (SQLs), and BANT qualified leads (Budget, Authority, Needs, and Timeline) to set expectations and facilitate measurements that can be compared with industry benchmarks. It is a two way street, but we’ll make sure there are no collisions in the drive to get more leads through the pipeline.


7. I've been hearing about marketing automation software, but there are so many to choose from. Which one is right for our company? Is it worth the investment?

Great question! Yes, marketing automation software IS a fantastic investment, but only when you have done the preparation to make sure it can be leveraged to good effect. We’ll help you evaluate your readiness and match you with the right technology that will serve your needs today without you spending a penny more than absolutely necessary. Our recommendations come from years of hands-on experience by our team on the very tools you wish to compare. Each can be the perfect tool, or a very bad choice, depending on the unique context of your business. We’ll help you make a choice that will help you sleep better at night.


8. How can I increase my site traffic?

Increasing site traffic alone is a tempting goal, but not always the right goal. What really counts is figuring out how to connect with your most important buyers, build credibility with them, invite them to learn more about you, and stay top of mind when they are ready to make that purchase decision. The wrong traffic can actually obfuscate your measurements and lead to false conclusions about the impact of your website. We’ll help you establish tracking of the most important website visitor - the one who will do business with you at the end of the day.

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