INTENSIVE INBOUND MARKETING WORKSHOP
What is Inbound Marketing? Inbound marketing is the most effective marketing method for doing business online. Instead of buying ads, buying email lists, and praying for leads—like the old outbound marketing methods of years past—inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you can organically attract inbound traffic that is easiest to convert, close, and delight. Over time, aligning with your customer’s needs through inbound marketing, you’ll create ambassadors for your company, increase demand for your business, and strengthen your up-sell and referral revenue stream.
What to Expect? We teach you how to integrate a solid inbound marketing foundation into a complete, multi-channel strategy. You’ll learn how to create valuable content, tailored for the audiences you want to attract. We’ll show you how to personalize your marketing approach, and you’ll learn how to use context—content, time and place—to your marketing advantage. In short, we’ll teach you how to master the art of saying the right thing, to the right person, at the right time.
Our Intensive Inbound Marketing Workshop covers how to:
1. Properly Define your Ideal Buyer Personas and Sales Funnel Stages
2. Create Strategic Customer Experience Maps
3. Personalize your Content Calendar and Workflow Management
4. Understand and Identify Content Partnerships
5. Think About SEO Optimized Pages and Link Building the Right Way
6. Build your tribe with Email, Social Media and Communities
7. Increase the Number of High Quality Leads to Sales
8. Analyze and Optimize your Inbound Marketing
9. Start aligning Marketing and Sales
If you are serious about attracting qualified prospects, providing the kind of value to keep them not only coming back, but also excited enough to spread the word, the Intensive Inbound Marketing Workshop is for you.
While for many organizations this is a new--and better--way of doing things, it requires dedication and adjustment. To get the most from the workshop, there must be buy in from the top and commitment from your team.
If you’re ready to take the next step in getting your company to where you want to go and connecting with the customers you covet - fill out the form to the right. The more information you provide the better we are able to respond to your unique needs.